Improving organic rankings on search engines is done through a time-tested process that encompasses not only regular On site and Off site SEO strategies but includes social engagement, local SEO strategies, making use of Google rich snippets, feed optimization, news optimization etc. While SEO is ever evolving there are many foundational or traditional elements at its core, following is a list of some of the best practices for SEO we follow for better results online.

Keyword Research and Analysis It all begins with keywords.  Identifying and ranking for the “right” keywords is key to a campaign’s success. Targeting the correct keywords means getting the “right” kind of visitors. Intelligently searched keywords or a key phrase that would improve the website’s conversion – sales or enquiries is at the centre point of The Growth Exponents SEO strategy.
 On Page SEO Optimization A significant component of making a website visible to search engines is the development of a search engine friendly site structure and carefully planning the keyword density, placement and prominence. This will take care of optimizing the core elements on the website such as meta tags, page content, navigation, breadcrumbs, header and footers etc.
 Technical Website Evaluation or Audit Each website has its own specific areas of SEO technical weaknesses. The Growth Exponent will evaluate and provide an extensive on-site enhancement that will dramatically improve the overall “search engine friendliness” of the website. This will take care of identifying and fixing issues on the website such as duplicate content, bad URL scheme, fixing the site architecture, removing hidden text, improvement of site download time etc.
 Content Development& Marketing One key factor in successful improvement of natural rankings revolves around the addition of relevant, authoritative and keyword dense content both on and off the website. The Growth Exponent will work in unison with you to develop strong content that meets specific compliance requirements. This will include adding more content rich pages on the site and writing content to generate more quality backlinks to the site through articles, press releases, blog postings etc.
 Social Engagement SEO works well in unison with social media, we as a part of SEO enhancement would increase your websites social following and engagement (Google+, Facebook, Twitter and more).
 Off Page SEO/ Link Building This involves building comprehensive Off Page SEO or Link Building campaign that will provide high quality, compliant inbound links that work to increase the domain authority of your website. The Growth Exponent provides an extensive Link Landscape Analysis to understand your site (as well as competitor’s links), which includes.

  1. Evaluation of competitors for keyword(s)
  2. Link Silo Worksheet (keyword/Destination URL)
  3. List of potential Natural Link Exchange Partners (keyword/industry)
  4. Review Results of competitors
 Local SEO Strategies Local SEO strategies are part of the overall SEO strategy for guarantee first page rankings for all of your website’s geo-targeted keywords within your city, state, or county. As a part of the service we will take care of Citations, Reviews, Place Optimisation with a goal to get your website on Page #1 and inside the Map Listing and other Local Directories.
Ecommerce SEO Strategies At The Growth Exponent, we are well experienced in every popular ecommerce platform or shopping cart available in the market be in Magneto, Mambo, X-cart, Joomla or Yahoo Shopping. The strategy includes assessing the weaknesses and opportunities of your online store, and pinpointing the ideal ecommerce SEO strategies to help your ecommerce website gain higher visibility on search engines.
Google Algorithmic Updates Staying up to date on recent changes in Google’s updates and close monitoring of campaign results on an ongoing basis.